Executive Certificate
Business Development
- Paris – Jouy-en-Josas Campus
- Apr 14 2025
- 12 days
- French
- 17400.00 €*
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Executive Short Program
Stratégie commerciale Stratégie commerciale
Environmental disruptions (digital transformations, new buyer behaviors, pandemic, artificial intelligence, etc.) are challenging existing commercial strategic orientations. This program will help you structure your thinking to revisit your commercial strategy in this new context, address the most urgent challenges, acquire new tools and knowledge, and apply them in your company.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
Apr 14 2025
Oct 27 2025
Language(s):
French
Cost:
5 900 €*
Objectives
- Identify high-impact strategic business decisions in B2B markets
- Understand the challenges of value-based selling
- Manage key accounts
- Implement a Business Development strategy
- Align sales and marketing through technological convergence
- Adopt AI to revisit sales processes
- Mobilize teams and develop a culture of sales performance
- Make your diagnosis and prepare your sales action plan
Programme
Focusing resources on high-potential clients/actions
Value selling, customer orientation
Role and organization of Business Development
AI to accelerate technological convergence
Relevance of a key account strategy
Emphasizing meaning in action
Capitalization
This program is credited towards obtaining the Executive Certificate Business Development from HEC Paris Executive Education.
Profile
Who is this program for? Is it right for you?
Participant profile
Sales Director, Sales Manager, Commercial Manager, Business Development Manager, Commercial Unit Manager, Customer Relationship Manager, or managers of other functions who are expected to take on commercial responsibilities.
Prerequesities & Admission Criteria
Five years of professional experience as an executive, director, manager, etc.
Faculty
Dominique Rouziès
Professor in Marketing
Looking to boost your commercial performance? We have the program you need to revisit your sales strategy.
Pédagogie et modalités d'évaluation
L’articulation des différentes approches pédagogiques (apports conceptuels interactifs, simulations, études de cas d’entreprises variées, ateliers de co-développement sur le cas de votre entreprise) sont directement mis en application dans l’ébauche d’un plan d’action commercial en lien avec votre entreprise.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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Find out more about the management of your personal data and your rights
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Executive Certificate
Business Development
- Paris – Jouy-en-Josas Campus
- Apr 14 2025
- 12 days
- French
- 17400.00 €*
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
