-
Our programs for individuals - Management topics
- By learning format
-
Our programs for organizations
Executive Short Program
Stratégie de prix Stratégie de prix
In drawing up and monitoring operational plans, the strategic manager becomes a tactician, quickly confronted with the objective of creating value by strategically allocating resources (costing) to serve the customer, and structuring the offering into attributes that customers are willing to pay for (pricing). These are major levers for economic and financial performance. The key parameters are R&D (the reality of the offering), marketing (structuring the offering), sales, production skills or having them produced, distribution skills, etc. The rest are costs to be optimised, reduced, outsourced or eradicated.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
Format:
Next start(s):
Language(s):
Cost:
Objectives
- Equip executives and managers with the skills they need to develop a pricing strategy that takes all parameters into account: cost structure, customer needs, market...
- Set up steering and governance tools.
Program
Preface on the revisited "strategy" in its dimension of a temporal science of the balance of power...
Pricing, price concepts, price elasticity of demand, and inferences on pricing, pricing methods...
Concepts related to pricing; expected profit method for quotations...
Techniques related to price adjustment initiatives and modes of response to those initiated (downward, upward) by competitors...
Joint and preliminary development of pricing and costing, from the conception of an offer: TARGET COSTING
Preliminary choices in terms of COST ACCOUNTING SYSTEM
Operational cost concepts; sunk cost, marginal cost, opportunity cost...
Discounts and delegation; inferences from the above and construction of the operational price proposed by the internal...
Modern costing tools: Activity Based Costing; Activity Based Management.
Capitalization
This program is creditable towards an Executive Certificate from HEC Paris Executive Education.
Profile
Who is this program for? Is it right for you?
Participant Profile
The program is aimed at managers, executives and future executives who have to propose a pricing strategy, manage or apply it, and measure its effects.
Prerequisites & Admission Criteria
Demonstrate 5 years of professional experience as an executive, leader, manager, etc.
Faculty
Alexandre Lamy
Emeritus Professor, HEC Paris
Teaching Methods and Assessment Modalities
This program is designed as a Research and Debate Workshop, with participants contributing frequently (based on their past and present experiences) to the research themes introduced by the teacher through several introductory theoretical presentations.
This program is designed to provide participants with an enhanced intellectual and practical grounding in the operational management of price, cost and margin.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr.
Find out more about the management of your personal data and your rights
CHRISTINE COLLONGUES
Program Advisor Management & Strategy
