Executive Short Program
Building innovative and sustainable business models
- Paris – Jouy-en-Josas Campus
- Jun 16 2025
- 4 days
- English
- 5900.00 €*
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Executive Short Program
Embedding sustainability into main corporate functions Embedding sustainability into main corporate functions
The world is changing with increasing speed and turbulence. We are reaching ‘tipping points’ or ‘thresholds’ beyond which a safe and just space for humanity can no longer be achieved. Linked to the Sustainable Development Goals, the Planetary Boundaries and the Donut Economy have become reference frameworks. This course will explore why and how companies can transform themselves to operate within the Planetary boundaries and the Donut Economy, through embedding sustainability in their core business and transforming the main corporate functions: strategy, finance, supply chain management and marketing with a new sustainability perspective.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
May 12 2025
Language(s):
English
Cost:
5 900 €*
Objectives
- Master a more systemic view of sustainability, analyzing multiple perspectives
- Understand what sustainability requires in terms of transformation for 4 major disciplines: strategy, finance, supply chain and marketing
Program
- Understanding the main models and scenarios
- Approaches, plans, and methods to draw low carbon strategies
Investors perspective and motivations Positions of the different types of investors, investment decisions and performance measure Innovative financial tools
- Role of analytics in Operations and Supply Chain Management (OSCM)
- Sustainability principles applications
- Role of transparency, analytics, & data
- Future trends and role of cognitive analytics
- Consumer insights
- Role in accelerating sustainable transformation
- Willingness to pay
- Frameworks for evaluating green product value
- Market segmentation
- Tools for identifying green customer groups
- Product strategy
- Optimal design for sustainability and profitability
- Business model assessment
- Marketing’s role in decarbonization and circularity.
Capitalization
This Executive Short Program is eligible for capitalization towards the Executive certificate Strategizing sustainable business transformation
Profile
Who is this program for? Is it right for you?
Participant Profile
This program targets managers and leaders who want to make a difference and be actors of sustainability: either through classical functions (which can be strategy, corporate finance, operations , marketing, etc.), or as sustainability manager or leader. It targets also consultants, who want to contribute to sustainable transformation of their client companies.
Prerequisites and Admission Criteria
Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.
Faculty
Bénédicte FAIVRE-TAVIGNOT
Executive Director of the Inclusive Economy Center
Embedding Sustainability in the core management functions: starting with strategy and finance, revisiting the whole value chain and building sustainable brand portfolios, through innovative marketing: this is the starting point of the sustainability journey, of which you can be an actor… come and join us to transform business.
Learning methods & Evaluations
Pédagogy : Very diverse learning methods characterize the program : theory, practical cases, exercises, simulations, application within your own company, sharing of practices, co-development... Some preparation can be required before the modules, like the reading and preparation of case studies.
Evaluations: Participants will be assessed through essays on case studies or reflections; through group presentations and simulations.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Program Eligibility:
RNCP* : "développement durable et innovation sociale", reference no RNCP38730BC03 ; (registration date in the RNCP: 07/03/2024; certifying body: Higher Education Institution HEC Paris)
*National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Funding options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
Download the brochure
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Executive Short Program
Building innovative and sustainable business models
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- Jun 16 2025
- 4 days
- English
- 5900.00 €*
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
