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Executive Master
Executive Master in Management - Marketing & Business Development Executive Master in Management - Marketing & Business Development
Master the current practices, methods and theoretical foundations of marketing and sales professions, by taking into account their new convergences and differences.New growth, digitalization, the changes in professions and leadership in these areas are the key focus our program. We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and personal work. All delivered with the high standards that benevolence that characterize HEC Paris.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
16 months (9 modules over 36 days)
Format:
In-class
Next start(s):
Apr 14 2025
May 12 2025
Language(s):
French
Cost:
46 400 €*
Objectives
- Define a marketing strategy and monitor the implementation of the marketing plan
- Define a sales strategy and set sales objectives, managing the execution of the commercial action plan
- Define a communication strategy, designing and implementing the company's communication plan
- Manage teams and the environment
Program Structure
Comprised of 3 Executive Certificates:
Profile
Who is this program for? Is it right for you?
Participant Profile
Managers with responsibilities in the marketing, communication and sales professions and wishing to integrate new methods to implement customer-centric strategies effectively.
Prerequisites and Admission Criteria
Have 5 to 10 years of professional experience in the field of marketing
Faculty
Anne-Sophie CHAXEL
Associate Professor
Our Master's in Marketing & Business Development is designed to help you overcome today’s major marketing challenges. Together, we’ll prepare you for success in a world where marketing and sales are the yin and yang you must master to stand out in the eyes of your consumers
3min06s
A word from the academic director
Learning methods & Evaluations
We recruit participants with skills and experiences that are as varied as their personalities in order to offer a diverse and balanced program: practical application and methodological input, professors and experts, active listening and interactive exchanges, group and individual work. All delivered with the high standards that benevolence that characterize HEC Paris.
Admission
Would you like to submit your application?
We invite you to:
- Contact our training consultant, who will guide you through the admission process.
- Then, complete your application on our platform by clicking the button below:
This program is accessible to individuals with disabilities. Please contact us to discuss any additional needs or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
Program Eligibility:
RNCP*: Directeur commercial marketing et stratégie digitale, reference no. 35147 (registration date in the RNCP: 16/12/2020; certifying body: Higher Education Institution HEC Paris) *National Directory of Professional Certifications (RNCP) Program eligible for Validation of Acquired Experience (VAE)
Download the brochure
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Find out more about the management of your personal data and your rights
THEY DID IT
Discover the feedback of our Master In Management (GEMM) graduates - Marketing, sales & business development major
Sekou Niangado; Kim Duval et Arnaud Lesaulnier
1min16s
José Marveau
Marine Lebault
Servane Riera
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Executive Certificate
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
