SODEXO

This project aimed at developing a marketing offer promoting health, social cohesion and economic activity through a street food offer in Ile-de-France.

In order to support the deployment of a territorial project in Ile de France, Maria Capdouze, André Torroni, Ana Veronica Martinez and Apolline MARCILHACY were asked to develop street-food services to enhance healthier eating habits and foster socio-economic and environmental inclusiveness. Their methodology was based on three main pillars target by Sodexo: employability, social inclusion, and health.

After their preliminary analysis of Sodexo’s business model, the students’ duo refined 6 business models to fit their KPIs defined by their methodological framework. Those models were fine-tuned after questioning more internal and external experts on the subject and after a pitch to “les Determinés” an NGO enhancing entrepreneurship for everyone.

From there, 3 business models were selected and only one winning idea was developed into a pilot project.

Key Conclusions and Learnings

This consulting project led the students to conclude that in addition to the clear financial viability and positive social and environmental impact, the consumer trends point to clear business opportunities around healthier snacking and fast food consumption. The work will be used to continue to elaborate on different social innovation models, with social purpose with financial viability of the venture for experimentation.