Executive Short Program
AI in Marketing Strategy
- Paris – Jouy-en-Josas Campus
- Dates upon request
- 2 days
- English
- 2950.00 €*
Become a manager capable of orchestrating growth and innovation in service of a true customer strategy, through marketing, data, and business development training adapted to current industry challenges.
In an era of continuous disruption, marketing leaders must not only anticipate emerging trends but also exceed increasingly sophisticated customer expectations. Our programs equip you with essential skills across three strategic pillars: marketing, business development, and data exploration. We enhance brand value by integrating the latest digital marketing trends, artificial intelligence applications, and customer experience strategies. Our programs anticipate future evolutions to prepare agile leaders. In business development, we help you develop solid commercial strategies and build high-performing teams. Leveraging our data expertise, you will optimize decision-making processes, design personalized customer journeys, and transform data insights into actionable strategies. Under the academic leadership of Anne-Sophie Chaxel, HEC Paris Executive Education empowers you to excel in a world where innovation, performance, and sustainability are key to success.
Program Advisor Marketing, Sales & Business Development
Did you know that corporate cash reserves worldwide now exceed $8 trillion, a figure that dwarfs the GDP of most nations? Apple, for instance holds 43% of its total assets in cash and marketable securities- more than its total debt. But is this financial strength or a symptom of strategic inertia? Across industries, corporations have transitioned from traditional borrowers – raising funds for expansion – to net lenders, injecting excess capital into global financial markets. This represents one of the most significant financial shifts of the 21st century.
When the mastermind behind the world's leading cosmetics company participates in a roundtable on corporate strategy, the insights gained are bound to be invaluable. Jean-Paul Agon was recently invited to the HEC Alumni House for the launch of the 9th edition of Strategor, a reference work addressing all facets of corporate strategy, co-authored by three professors from HEC Paris: Rodolphe Durand, Pierre Dussauge, Laurence Lehmann-Ortega, and João Albino-Pimentel, Professor at the University of South Carolina.
The world of 2025 is redrawing the maps of power, influence, and business success. As Trump's return to the White House signals a dramatic shift in the global order, leaders face a sobering reality: we're witnessing the end of the unipolar moment that defined international business for the past three decades. With inflation pushing up across major economies, China acknowledging "challenges of uncertainties," and Europe struggling to find its footing, business leaders confront a fundamental question: Are the mental models that brought success in a rules-based multilateral world still relevant in today's multipolar reality?
For C-suite leaders navigating an increasingly volatile business landscape, strategic foresight has never been more critical. The World Economic Forum's Future of Jobs Report 2025 projects a fundamental reshaping of the global workforce: by 2030, 22% of today's jobs will undergo substantial transformation, with 170 million new positions emerging while 92 million current roles face displacement.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.