Executive Certificate
Strategy in the c-suite
- Paris – Jouy-en-Josas Campus
- Nov 24 2025
- 12 days
- English
- 18400.00 €*
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Executive Short Program
Purpose & Performance Purpose & Performance
Defining a purpose or a strategic mission doesn't guarantee a positive environmental or societal impact, nor does it correlate into remarkable economic performance. What needs to be deployed to establish a competitive advantage, is leadership rooted in a purpose that unleashes collective action within the company. Moving from strategy to impact doesn't involve simply publishing ESG reports, but requires implementing contributive business models, governance, and organizational culture that unleash energies, reduce costs, and enhance the company's reputation with all its stakeholders. To succeed in transitioning from strategy to impact, the purpose requires specific embodiment and the activation of several levers uncovered by research at HEC Paris, which this program presents in the form of an easy-to-implement model: Clarity©.
Place(s):
Paris
Duration:
2 days
Format:
In-class
Next start(s):
Nov 06 2025
Language(s):
English
Cost:
5 000 €*
Objectives
- Differentiate between purpose, mission and values
- Understand how to orchestrate a purpose-driven organization and define the associated KPIs
- Identify the 7 levers of action to achieve the desired impact
- Defeat the multiple obstacles that ruin efforts to align strategy, the embodiment of purpose-driven leadership and the achievement of objectives
- Build an action plan to implement and manage a strategy based on impact and purpose
Program
The effect of purpose on corporate performance is null on average. However, under certain conditions, the financial and non-financial impacts can be multiplied.
Through the presentation of the Clarity © model, each lever enabling leadership embodying the purpose to access pockets of organizational performance is described.
Each impact lever can be broken down into concrete actions to facilitate teams' work and remove obstacles.
The orchestration of actions is enriched by peer-to-peer testimonials and shared concrete examples, so that each participant leaves with an action plan tailored to his or her company's situation.
Profile
Who is this program for? Is it right for you?
Participant profile
Members of Boards of Directors or Supervisory Boards, members of executive committees of companies (from large ETIs to SBF120) who wish to create a sense of purpose of their company the basis of an effective strategy. It is also aimed at HR Directors and Training/Development Directors of senior executives.
Prerequisites & Admission Criteria
Demonstrate 5 years of professional experience as an executive, leader, manager, etc.
Faculty
Rodolphe Durand
Professor, Strategy and holder of the Joly Family Purposeful Leadership Chair
Balancing performance and impact is the challenge of today’s leaders. This program helps you define a leadership approach driven by a clear purpose, inspiring teams, strengthening engagement, and creating sustainable performance.
Teaching Methods and Assessment Modalities
The learning methods are varied and complementary. The aim is to use participants' experience of their difficulties and successes in implementing their impact strategy; to get them to work on and react to in-house content, i.e. the cases and materials developed in S&O's Purpose Center and the Purposeful Leadership Chair; to work in groups and have access to peer-to-peer exchange of experience; to listen to the testimony of great leaders; to apply an action plan to their concrete case.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
