Executive Certificate
Business Development
- Paris – Jouy-en-Josas Campus
- Apr 14 2025
- 12 days
- French
- 17400.00 €*
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Executive Short Program
Pilotage de la performance commerciale Pilotage de la performance commerciale
Recent upheavals (digital transformations, new buyer expectations, pandemic, artificial intelligence, etc.) are challenging many commercial decisions, particularly as human and financial resources become increasingly costly and limited. This program will help you structure your thinking to improve your organization's commercial performance in this new context, address the most urgent challenges, acquire new tools and knowledge, and apply them in your company.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
Sep 15 2025
Language(s):
French
Cost:
5 900 €*
Objectives
- Prioritize growth improvement opportunities
- Implement performance measurement and management tools
- Set up Sales Enablement
- Mobilize sales teams around customer issues
- Identify performance acceleration levers
- Adopt a Digital Mindset to boost sales
- Implement Account-Based Marketing and Social Selling
Program
Formulation and framing of differentiating and superior value propositions to revisit the price-value balance
Keys to successful implementation
The crucial role of the sales leader
Techniques for successful negotiations and developed partnerships
Best practices for customer engagement in the digital age.
How to move from intention to action.
Capitalization
The program is eligible for capitalization towards the certificate: "business development"
Profile
Who is this program for? Is it right for you?
Participant Profile
Sales Director, Sales Manager, Commercial Manager, Business Development Manager, Commercial Unit Manager, Customer Relationship Manager, or managers of other functions who are expected to take on commercial responsibilities.
Prerequisites and Admission Criteria
Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.
Faculty
Dominique ROUZIES
Professeur de Marketing
Looking to boost your commercial performance? We have the program you need to identify performance acceleration levers.
Learning methods & Evaluations
The articulation of various pedagogical approaches (interactive conceptual inputs, case studies from diverse companies, co-development workshops on your company's case) are directly applied in drafting a commercial action plan related to your company.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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Executive Certificate
Business Development
- Paris – Jouy-en-Josas Campus
- Apr 14 2025
- 12 days
- French
- 17400.00 €*
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
