Global Executive Master in Management (GEMM) Majeure marketing, sales & business development
- Paris – Jouy-en-Josas Campus
- Dates upon request
- 16 mois (9 modules sur 36 jours)
- Français
- 46400.00 €*
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Executive Certificate
Marketing & Digital Marketing & Digital
In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers. Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
12 days
Format:
In-class
Next start(s):
May 12 2025
Language(s):
French
Cost:
17 400 €*
Objectives
- Implement new marketing approaches and techniques tailored to a digitized world
- Develop a marketing strategy and translate it into an operational action plan
- Harness digital capabilities to support the strategy and activate online digital channels in line with strategic objectives
- Enhance monitoring, anticipation, and innovation capabilities in support of customer and company needs
Program
How to rethink and optimize your marketing strategy with the transformations and opportunities offered by digital while staying true to the course defined in your marketing action plan? This module provides fundamental knowledge related to strategic and digital marketing.
This module equips you with key skills to navigate successfully in the ever-changing digital landscape. Dive into digital strategy, select the best acquisition channels, strengthen brand visibility and influence through relevant content marketing, master the complexity of social networks, and establish a data-driven approach to your digital performance. As part of a practice-oriented training, this module includes strategic reflections, methodologies, and essential tools for optimizing digital performance.
This module explores the intelligent use of data for strategic decision-making, the reinvention of business models, and the contributions of neuroscience and artificial intelligence to marketing. Come enrich your thinking and equip yourself with methodologies and tools to anticipate, innovate, and lead your teams toward innovative strategies, ensuring relevance and increased competitiveness in an ever-evolving environment.
This plan becomes the guiding thread throughout the program as you develop and present a robust marketing strategy for your own company. With the prestigious guidance of HEC Paris, a renowned leader in executive education, you will receive expert mentorship and support.
Capitalization
This Executive Certificate is eligible for capitalization towards the Global Executive Master in Management - Marketing & Business Development (GEMM).
Profile
Who is this program for? Is it right for you?
Participant Profile
Marketing, sales, development, communication and R&D managers and teams, working in both a B2C and B2B context.
Prerequisites and Admission Criteria
Our certificate is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional experience who wish to develop, enhance, or update their skills in the field of marketing and digital
Faculty
Anne-Sophie BAYLE TOURTOULOU
Associate Professor, HEC Paris
A solid 360° training program deciphering the fundamentals and the most recent advances in marketing to develop a strategy to serve connected customers, with a common thread: the realization of an individual marketing action plan under the tutorship of Hec Paris!
1min56s
A word from the academic management
Learning methods & Evaluations
An interactive learning approach, which combines theoretical and methodological input with concrete case studies, workshops and sharing experience.
Admission
Would you like to submit your application?
We invite you to:
- Contact our training consultant, who will guide you through the admission process.
- Then, complete your application on our platform by clicking the button below:
This program is accessible to individuals with disabilities. Please contact us to discuss any additional needs or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
Program Eligibility:
RNCP* : Directeur commercial marketing et stratégie digitale, reference no. 35147BC01 (registration date in the RNCP: 16/12/2020; certifying body: Higher Education Institution HEC Paris)
National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Download the brochure
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- 16 mois (9 modules sur 36 jours)
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- 46400.00 €*
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
