Executive Short Program
AI in Marketing Strategy
- Paris – Jouy-en-Josas Campus
- 2 days
- English
- 2950.00 €*
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Executive Short Program
Scaling for Success Scaling for Success
The ability to scale a venture is a crucial skill for any business leader who wants to create lasting value and make a positive impact in the world. Scaling requires a combination of strategic thinking, operational excellence, and a deep understanding of the needs and aspirations of customers, employees, investors, and other stakeholders. By mastering these skills, businesses will not only grow, but also thrive in today’s fast-changing and competitive marketplace. This program will enable you to build rich connections, develop a robust toolkit to move your venture forwards and learn how to increase your chances to achieve profitable growth.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
Dec 09 2025
Language(s):
English
Cost:
5 900 €*
Objectives
- Integrate frameworks to not only identify strategic growth options, but also to establish what does and does not work in your business model
- Apply innovation, new technologies, and data to refine your business model and scale more efficiently and effectively
- Understand the importance of governance, pursue win-win partnerships, determine an adequate financing scheme, and attract the right type of investors
- Establish a roadmap to expand your team and construct a full-fledged organization
- Learn to focus the value proposition of your venture and pitch to investors, strategically, and convincingly
Programme
Business modelling, lean startup, and innovation accounting
Leveraging your partnerships to scale
Data science and AI to boost business
The strategic and financial issues of scaling in a challenging economic context
High growth HR: people priorities for scaling organizations
Pitch battle: finetuning for scale-up funding
Applying innovative approaches to your project
Investor roundtables
Profile
Who is this program for? Is it right for you?
Participant Profile
The program has been designed for anyone who owns a startup or who has experience working in a startup, and who now has an interest in learning how to overcome the challenges of scaling up and grow their venture faster to become an established firm.
- Company founders or C-level executives who want to achieve high growth
- Professionals looking for hands-on insights into dealing with the challenges facing growing companies
Prerequisites & Admission Criteria
5 years' professional experience as an executive, director, manager, etc.
Faculty
Denisa Mindruta
Associate Professor Strategy and Business Policy
Scaling a venture is an exciting but complex journey, requiring more than just a great idea. It demands a deep understanding of growth opportunities and the challenges that come with them. Delivered by HEC Faculty and professionals from the HEC entrepreneurship ecosystem, and in partnership with Station F, this intensive training week provides an exceptional experience to address the real challenges of scaling a business.
Teaching Methods and Assessment Modalities
The innovative learning methods feature case studies, applicable frameworks, breakout sessions, investor roundtables, and pitching, which enable participants to acquire and apply new tools during each day of the program.
Then, in small discussion groups, they develop an actionable plan to scale their organization. The program is run on the HEC Paris campus and at Station F, the world’s largest startup campus.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: Dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding Options: Depending on your profile and chosen program, several solutions may be available to you. Visit our funding section for more information.
Download the brochure
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
