Executive Certificate
Marketing & Digital
- Paris – Jouy-en-Josas Campus
- May 12 2025
- 12 days
- French
- 17400.00 €*
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Executive Short Program
Marketing digital Marketing digital
This module equips you with key skills to navigate successfully in the ever-changing digital landscape. Dive into the core of digital strategy, select the best acquisition channels, enhance the visibility and influence of your brand through relevant content marketing, master the complexity of social networks, and establish a data-driven management of your digital performance. In a hands-on training focused on practical application, come acquire strategic and methodological insights, along with essential tools for optimizing your digital performance.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
4 days
Format:
In-class
Next start(s):
Jun 30 2025
Nov 17 2025
Language(s):
French
Cost:
5 900 €*
Objectives
- Design and deploy a digital acquisition strategy
- Define and implement the framework of marketing campaigns across all digital channels
- Set relevant objectives, determine target audiences, identify actions and metrics
- Define and rely on a content strategy for each channel
Program
Identify your digital targets, analyze customer journeys and touchpoints, select acquisition channels : SEO, SEA, SEM, programmatic, content, and define your digital objectives.
Brand content, marketing automation, marketing and sales collaboration, CRM.
Choose social platforms and sales channels, develop campaigns, manage brand reputation, and community engagement.
Use data to optimize decisions and implement KPIs and dashboards for team support.
Capitalization
The program is eligible for capitalization towards the certificate: "Marketing digital"
Profile
Who is this program for? Is it right for you?
Participant Profile
Directors and managers in marketing and digital; communication directors; entrepreneurs and business executives with confirmed experience in marketing and knowledge of digital marketing fundamentals.
Prerequisites and Admission Criteria
Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.
Faculty
Anne-Sophie BAYLE TOURTOULOU
Associate Professor, HEC Paris
Digital strategy, acquisition levers, content marketing, social networks, digital performance management: these are the themes of this module, which combines concepts, methodologies and tools for a rapid and effective increase in skills.
Learning methods & Evaluations
This is an active pedagogy that emphasizes exchange and the appropriation of concepts and methodologies through cases and practical workshops, conducted in teams. Strategic reflection is prioritized before any marketing decision, fostering a greater sense of perspective.
Registration
Would you like to register? Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Program Eligibility:
RNCP* : "Diplôme en Marketing", reference no 39272BC01 ; (registration date in the RNCP: 05-07-2024; certifying body: Higher Education Institution HEC Paris)
*National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Funding Options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
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*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development
maitre@hec.fr
