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Sustainability & Organizations Institute

Purpose Center Purpose Center

We aim at unleashing human potential by placing purpose at the heart of leadership, for a more responsible economy.

As such,  the Purpose Center directly serves HEC Paris' mission to shape the leaders of tomorrow who understand that their obligations go beyond the bottom line and contribute to the greater good in society.

Best of the second edition of the Purpose Day
logo purpose

 

Confronted with burning questions, humankind and its multiple forms of economic organizations must renew its roots and practices. 

We bear a wide scale responsibility to act collectively and urgently to face today’s challenges in a world that is increasingly interdependent socially, economically and environmentally.

In this context, the expectations of all stakeholders have evolved. The role of companies needs to go far beyond creating mere financial value. Economic performance goes hand-in-hand with positive social and environmental contribution, and businesses can only be successful in the long term if they also enable all of their stakeholders, community and the environment to thrive.

This new environment urgently calls for a new type of leadership. Recognizing its pivotal role in the imperative repurposing of business, HEC Paris has chosen to wield its influence. S&O Institute’s mission is to prepare tomorrow’s leaders to create a future where businesses strive to create such a long-term value. By placing Purpose and Leadership at the heart of the firm of tomorrow, we promote the leadership spirit that will contribute to redesigning a responsible and inclusive capitalism to face the challenges of the 21st century.
 

 

Key questions guiding Purposeful Leadership

 

  • Why do we work ? What is the purpose of a company or an organization ? 
  • How can we find meaning in our work ? Is a noble purpose solely in the realm of philanthropy or Corporate Social Responsibility, or can we make this the core focus of a company and all its activities ? 
  • What principles and practices can guide the actions of today’s leaders ? 
  • How can we create an environment in which individual members of an organization can be themselves and blossom personally and professionally ? 
  • Can Purposeful Leadership result in superior business and financial performance ? 

 

Funded with the support of Hubert Joly H81, Former Executive Chairman of Best Buy, the Joly Family Endowed Chair In Purposeful Leadership is a first and significant step to positioning the school as a recognized center of global excellence for the study and dissemination of Purposeful Leadership.

 

hubert joly pictureI believe that leadership is about purposeful, authentic, human service.

 

Cover lead content Purpose Day

PURPOSE DAY

HEC Annual Event on Purpose

Discover all editions of the S&O Purpose Day

Videos

Oxford Union Debate - HEC Purpose Day 2025
Luc Paugam on his research with the Mazars Chair on Purposeful Governance
Marie Ekeland 2050 - HEC Purpose Day 2025

NEWS

The Ethics & Sustainability Lab Studio Series, developed by Marieke Huysentruyt, Daria Mieszkielo (H.20), and Romain Briat, receives recognition for creating immersive learning environments that tackle...
Florent Menegaux, CEO of Michelin, explains how a focus on personal development and people-profit-planet informs everything from company strategy to cross-company leadership.
Marie Ekeland, Founder & CEO of the 2050 fund explains how alignment and an open-ended approach are key to building a mould-breaking investment model focused on ‘a fertile future’.
More than 200 participants gathered at the Hôtel de l'Industrie for the third edition of Purpose Day, organized by the HEC Paris S&O Purpose Center and Oxford University Saïd Business School Centre for...
In collaboration with the Oxford University Centre for Corporate Reputation , the S&O Purpose Center is publishing The Central Role of Culture in Purpose-Based Business report, the fruit of the 2024...
For the fifth time in as many years, new HEC Paris students began their undergraduate (L3) studies in the French Alps of Chamonix. Between August 21-24, 375 students from across France, as well as from...
A group of people sitting at tables, likely in a classroom or conference room, engaged in a discussion or presentation.
Sustainability is the way to stay profitable in a world of changing priorities. Amid the growing urgency for businesses to adopt responsible practices, HEC Paris has overhauled its Sustainable Transition...
woman's hands holding a program for an event titled "Purpose Day". The program's cover is dark gray featuring a colorful mask logo and states "PURPOSE DAY 4: Bring purpose to life" dated March 8, 2024
The HEC Sustainability & Organizations Institute (S&O) hosted the 2024 Purpose Day in the stately Hôtel de l’industrie, a stone’s throw from Paris’mythical Deux Magots and Café Flore. “Purpose at Work”...
Signature de la collaboration entre Mazars et Hec Paris
Extra-financial reporting, ESG indicators, extra-financial performance, responsible leadership: these are the themes of the new Mazars and HEC Paris "Purposeful Governance" Chair, supported by the Purpose...
Montage photo des speakers de "companionship for purposeful career"
Inaugurated in 2021 and supported by the Joly Family Chair on Purposeful Leadership , this atypical course offers a unique experience between an alumnus or an alumna and a student in the final year at HEC...
En quête de Sens

"En quête de sens. Dialogue between top leaders and young talents”

Authentic and compelling testimonies of current and future leaders describing their journey to foster coherence and embodiment of their purpose, at their level and at the level of the company

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S&O - Purpose Center Contacts

Rodolphe Durand
Academic Director of the Purpose Center, Holder of the Joly Family Chair in Purposeful Leadership
Romain Briat
Romain Briat
Executive Director of the Purpose Center
Carole Coche
Carole Coche
Program Manager of the Purpose Center

HEC Faculty affiliated to the Center

EMMANUEL COBLENCE - Portrait
Emmanuel Coblence
Associate Professor (Education Track), Management & Human Resources
luc paugam
Associate Professor, Accounting and Management Control