NEW Luxury: Artistry & Sustainability for Value Creation

When & Where?

On-Campus: June 16 - 27

Applications are OPEN for Summer 2025.

Apply now

Why this Summer Program?

This advanced program intends to challenge the usual business models in the luxury business, focusing on value creation through engagement and commitment, and the changing role of artisanal mastery. It reflects the evolving challenges the world of luxury is facing today and addresses the growing demands of its consumers.

A Dynamic Learning Journey:

This program offers an opportunity to shape the future of luxury—where tradition meets innovation and artistry aligns with values. 

• Expert Insights. Gain knowledge and perspectives from both leading academics and industry pioneers.
• Real-World Case Studies. Learn from brands navigating the intersection of craftsmanship, innovation, and sustainability.
• Engage with the Industry. Immerse yourself in the world of luxury with visits to ateliers, and businesses that are shaping the future of sustainable luxury.
• Build a Sustainable Project. Apply what you learn by developing your own project, creating a tangible solution that addresses a real-world sustainability challenge.
• Collaborate with talented peers from around the world through group work, and gain in international exposure.
• Earn an HEC Paris certificate following successful completion of the program.    
  
   

Content Overview

A New Era of Luxury Awaits. Re-imagine Luxury.

The world of luxury is entering a new era—one where craftsmanship, sustainability, and innovation converge to create deeper meaning and lasting value. This comprehensive course explores the evolving boundaries of luxury, where artisanal mastery meets ethical commitment and technology. Together, these dimensions define the "New Luxury" that resonates with today’s discerning consumers who are demanding more than just exceptional objects — they crave authenticity, sustainability, and a deeper meaning behind the brands they support. This new advanced program is designed to equip participants with the insights, sensitivity and tools to meet those demands. It is based on two essential pillars: 

(1) The essence of creative excellence and artisanal mastery, and 

(2) A business vision that challenges existing business models to propose ethical solutions and embrace technology.

What You’ll Discover

✧ The Power of Craftsmanship. Explore how artisanal traditions, heritage techniques, and creative mastery elevate luxury goods, making craftsmanship an essential pillar of modern luxury.
✧ Storytelling Through Creation. Discover how artistry becomes a powerful tool for storytelling, building emotional connections with customers by blending artistry, brand heritage, and cultural resonance.
✧ Innovation Meets Tradition. Analyze how luxury brands leverage both artistry and technology to push the boundaries of creativity, creating new experiences and redefining excellence.
✧ Sustainability as a Cornerstone. Examine the impact of sustainability on luxury, from ethical sourcing to environmental responsibility and social impact, ensuring that brands align with the values of modern consumers.
✧ Craftsmanship in the Global Market. Understand the evolving role of artisanal mastery in a globalized luxury market, balancing exclusivity with accessibility, and addressing sustainability challenges.

 

This program is perfect for:

• Luxury professionals: to deepen the new dimensions of value creation in luxury and implement them efficiently in strategic decision making. 
• Entrepreneurs: to build iconic brands rooted in craftsmanship, innovation, and responsibility.
• Individuals interested in exploring the intersection of creativity, sustainability, and luxury.

Learning Objectives

Upon successful completion of the program participants will be equipped to:

• Embrace the essence of artisanal mastery and creative excellence. 
• Challenge business-as-usual. 
• Examine the evolving landscape of luxury, 
• Analyze the impact of sustainability, technology, and shifting consumer values on business models.
• Lead the Sustainable Luxury Revolution. 
• Design and implement business models that prioritize ethical sourcing, environmental responsibility, and social impact.

Assessment

All participants are expected to be in class, come with questions and participate in group discussions and workshops.

Grading will be determined according to the following factors: Presence & Participation, Individual Assignments, Group Project.

Participants will work throughout the program on a team project. This provides the opportunity to apply the learnings from the classroom to a real-life product or service idea. All projects are presented for peer review at the end of the program.

Participants who successfully complete the program will earn 5 ECTS credits. Full attendance is required to obtain the Program Certificate.

All students who are seeking credit are encouraged to consult their home academic institution to validate credit transfer.