Tina LOWREY

Professor

Marketing

Member of Pedagogy Committee
lowrey@hec.fr http://www.tinamlowrey.com
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Biography

Tina M. Lowrey is Professor of Marketing at HEC Paris. She holds a Ph.D. in Communications and an M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. She was previously a faculty member at the University of Texas at San Antonio and at Rider University. She has also taught at the Wharton School at the University of Pennsylvania and has held visiting professor positions at the NYU Stern School of Business, Tulane University, ESCP and University of Sydney.

Tina Lowrey’s research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising, as well as numerous edited volumes. She has edited three scholarly books, including the 2008 Brick & Mortar Shopping in the 21st Century (Erlbaum) and the 2007 Psycholinguistic Phenomena in Marketing Communications (Erlbaum).

Tina M. Lowrey serves on the editorial review boards of the Journal of Consumer Psychology, Journal of Advertising, and Media Psychology. She also currently serves on the Policy Board of Journal of Consumer Research. 

Scientific articles

The Effects of Social Media Consumption on Adolescent Psychological Well-Being

Journal of the Association for Consumer Research, April 2024, vol. 9, n° 2, pp 119-140, (in coll. with E. FUMAGALLI, L. J. SHRUM)

Coping with loneliness through consumption

Journal of Consumer Psychology, April 2023, vol. 33, n° 2, pp 441-465, (in coll. with L. J. SHRUM, E. Fumagalli)

An integrative review of gift-giving research in consumer behavior and marketing

Journal of Consumer Psychology, July 2023, vol. 33, n° 3, pp 529-545, (in coll. with J. GIVI, L. BIRG, J. GALAK)

The Effect of Altruistic Gift Giving on Self-Indulgence in Affordable Luxury

Journal of Business Research, July 2022, vol. 146, pp 84-94, (in coll. with N. CHEN, F. E. PETERSEN)

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Journal of Personality and Social Psychology, September 2022, vol. 123, n° 3, pp 503-517, (in coll. with A. MECIT, L. J. SHRUM)

Consuming In Response to Loneliness: Bright Side and Dark Side Effects

Current Opinion in Psychology, August 2022, vol. 46, n° 101329, (in coll. with E. FUMAGALLI, L. J. SHRUM)

Psychological causes, correlates, and consequences of materialism

Consumer Psychology Review, January 2022, vol. 5, n° 1, pp 69-86, (in coll. with L. J. SHRUM, L. NGUYEN CHAPLIN)

COVID-19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Journal of Consumer Psychology, April 2022, vol. 32, n° 2, pp 316-325, (in coll. with A. MECIT, L. J. SHRUM)

Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of Marketing, November 2021, vol. 85, n° 6, pp 101-117, (in coll. with R. Pogacar, J. Angle, L. J. SHRUM, F. R. Kardes)

Real Men Don't Buy "Mrs. Clean": Gender Bias in Gendered Brands

Journal of the Association for Consumer Research, April 2021, vol. 6, n° 2, (in coll. with N. Spielmann, S. Dobscha)

Books

APA Handbook of Consumer Psychology

American Psychological Association_APA (in coll. with L. R. KAHLE, J. HUBER )

The Routledge Companion to Consumer Behavior

Routledge, London (in coll. with Michael R. SOLOMON )

Latin American Advances in Consumer Research

Association for Consumer Research (in coll. with E. GONZALEZ )

Brick & Mortar Shopping in the 21st Century

Psychology Press

Psycholinguistic Phenomena in Marketing Communications

Psychology Press

Contemporary Consumption Rituals

Psychology Press (in coll. with C. C. Otnes )

Chapters in edited books

The Efficacy of Self-repair through Compensatory Consumption

The Routledge Handbook Of Identity And Consumption, Ayalla Ruvio, Russell Belk, Francis & Taylor Publishing, 2nd edition

Language and consumer psychology.

Apa Handbook Of Consumer Psychology, L. R. Kahle, T. M. Lowrey, J. Huber, American Psychological Association_APA, IV , 451-470

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

Conducting International Consumer Research with Children: Challenges and Potential Solutions

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Preface

Latin American Advances In Consumer Research, E. Gonzalez, T. M. Lowrey, Association for Consumer Research, 3

Proceedings

Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT)

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, L. SHRUM)

You run when time flies: Time metaphors affect inferences from the speed of time

SIM Doctoral & Research Colloquium , 2018 , Florence (A. MECIT, L.J. SHRUM)

Working papers

Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

Cahier de Recherche du Groupe HEC , 2020

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Cahier de Recherche du Groupe HEC , 2020

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Cahier de Recherche du Groupe HEC , 2018

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Cahier de Recherche du Groupe HEC , 2018

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Cahier de Recherche du Groupe HEC , 2016

Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation

Cahier de Recherche du Groupe HEC , 2015

Scientific articles

The Effects of Social Media Consumption on Adolescent Psychological Well-Being

Journal of the Association for Consumer Research, April 2024, vol. 9, n° 2, pp 119-140, (in coll. with E. FUMAGALLI, L. J. SHRUM)

An integrative review of gift-giving research in consumer behavior and marketing

Journal of Consumer Psychology, July 2023, vol. 33, n° 3, pp 529-545, (in coll. with J. GIVI, L. BIRG, J. GALAK)

Coping with loneliness through consumption

Journal of Consumer Psychology, April 2023, vol. 33, n° 2, pp 441-465, (in coll. with L. J. SHRUM, E. Fumagalli)

Consuming In Response to Loneliness: Bright Side and Dark Side Effects

Current Opinion in Psychology, August 2022, vol. 46, n° 101329, (in coll. with E. FUMAGALLI, L. J. SHRUM)

Books

APA Handbook of Consumer Psychology

American Psychological Association_APA (in coll. with L. R. KAHLE, J. HUBER )

The Routledge Companion to Consumer Behavior

Routledge, London (in coll. with Michael R. SOLOMON )

Latin American Advances in Consumer Research

Association for Consumer Research (in coll. with E. GONZALEZ )

Brick & Mortar Shopping in the 21st Century

Psychology Press

Chapters in edited books

The Efficacy of Self-repair through Compensatory Consumption

The Routledge Handbook Of Identity And Consumption, Ayalla Ruvio, Russell Belk, Francis & Taylor Publishing, 2nd edition

Language and consumer psychology.

Apa Handbook Of Consumer Psychology, L. R. Kahle, T. M. Lowrey, J. Huber, American Psychological Association_APA, IV , 451-470

Sounds Convey Meaning, The Implications of Phonetic Symbolism for Brand Name Construction

Psycholinguistic Phenomena In Marketing Communications, T. M. Lowrey (Eds), Francis & Taylor Publishing

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

Proceedings

Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT)

Linguistic Antecedents of Anthropomorphism

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents

Society for Consumer Psychology , 2018 , Dallas, TX (A. MECIT, L. SHRUM)

You run when time flies: Time metaphors affect inferences from the speed of time

SIM Doctoral & Research Colloquium , 2018 , Florence (A. MECIT, L.J. SHRUM)

Working papers

Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

Cahier de Recherche du Groupe HEC , 2020

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Cahier de Recherche du Groupe HEC , 2020

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Cahier de Recherche du Groupe HEC , 2018

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Cahier de Recherche du Groupe HEC , 2018

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, American Academy of Advertising
  • Member, Association for Consumer Research
  • Member, Society for Consumer Psychology (APA - Division 23)

Editorial activities

  • March 2023- President of the Association for Consumer Research (ACR)
  • 2013- Guest Associate Editor, Sage Open
  • 2002- Guest Editor, Special Issue "Psychology, Marketing Psycholinguistics", Psychology Marketing, 19 (7-8)
  • FWO-Expert Panel GM2: Economics, Business Economics, and Management
  • Member, Editorial Review Board, Journal of Advertising (Outstanding Review Awards, 2006 2010)
  • Member, Editorial Review Board, Journal of Consumer Psychology
  • Member, Editorial Review Board, Media Psychology
  • Member, Editorial Review Board, Psychology Marketing

    • Conference organisation

  • 2015- Co-Chair, European Marketing Academy conference, Consumer Behavior track, Leuven
  • 2014- Co-Chair, 2014 Latin American Association for Consumer Research conference, Guadalajara
  • 2013- Co-Chair, 2013 Transformative Consumer Research conference (Materialism Track), Lille