L. J. SHRUM

Professor

Marketing

shrum@hec.fr http://www.ljshrum.com
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Biography

L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and a M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at the University of Texas at San Antonio and at Rutgers University. He has also taught at the Wharton School at the University of Pennsylvania, has been a visiting scholar at Hong Kong University of Science and Technology, School of Business and Management, and has held visiting professor positions at the NYU Stern School of Business, Tulane University, HEC Paris, and University of Sydney.



L. J. Shrum is a consumer psychologist whose research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on how media information is used in the construction of values, attitudes and beliefs. His most recent research has focused on the multiples roles of the self in consumer judgment, particularly with respect to self-threat and its influence on materialism and conspicuous consumption. Other areas of research include psycholinguistics, and culture and its relation to consumer behavior. His research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research, and Public Opinion Quarterly, as well as numerous edited books. The second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, was published in 2012. His research has received a number of awards, including a Best Article Award from the Journal of Consumer Research (1997), finalist for Best Article Award from Journal of Consumer Research (1998), and honorable mention for the 1998 Ferber Award for best article based on a dissertation published in Journal of Consumer Research. He is past president of the Society for Consumer Psychology, and currently serves on the editorial review boards of Journal of Consumer Research, Journal of Consumer Psychology, and Media Psychology.

Scientific articles

Materialism: The Good, the Bad, and the Lonely

Journal of Marketing Management, february, 3 2014, vol. 30, n° 17-18, pp 1858-1881, (in coll. with T. LOWREY, M. PANDELAERE, A. RUVIO, N. MANDEL, P. FURCHEIM, E. GENTINA, M. HERBERT, L. HUDDERS, A. NAIRN, A. SAMPLER, I. SOSCIA, L. STEINFIELD)

Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

Journal of Business Research, August 2013, vol. 66, n° 8, pp 1179-1185, (in coll. with N. WONG, F. ARIF, S. CHUGANI, A. GUNZ, Tina LOWREY, A. NAIRN, M. PANDELAERE, S. ROSS, A. RUVIO, K. SCOTT, J. SUNDIE)

Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing

Journal of Public Policy & Marketing, Spring 2013, vol. 32, n° Special Is, pp 112-118, (in coll. with D. BRILEY, R. WYER)

Sound symbolism effects across languages: Implications for global brand names

International Journal of Research in Marketing, September 2012, vol. 29, n° 3, pp 275-279, (in coll. with Tina LOWREY, D. LUNA, D. B. LERMAN, M. LIU)

Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation

Journal of Consumer Research, October 2012, vol. 39, pp 530-544, (in coll. with J. LEE)

An On-line Process Model of Second-Order Cultivation Effects: How Television Cultivates Material Values and Its Consequences for Life Satisfaction

Human Communication Research, January 2011, vol. 37, n° 1, pp 34-57, (in coll. with J. LEE, J. BURROUGHS, A. RINDFLEISCH)

Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications

Journal of Research for Consumers, 2011, vol. 19, (in coll. with N. WONG, F. ARIF, S. CHUGANI, A. GUNZ, Tina LOWREY, A. NAIRN, M. PANDELAERE, S. ROSS, A. RUVIO, K. SCOTT, J. SUNDIE)

The Influence of Self-Construal on Impulsive Consumption

Journal of Consumer Research, February 2009, vol. 35, n° 5, pp 838-850, (in coll. with Y. ZHANG)

A Dual-Process Model of Interactivity Effects

Journal of Advertising, Summer 2009, vol. 38, n° 2, pp 53-68, (in coll. with Y. LIU)

Motivated Response Styles: The Role of Cultural Values, Regulatory Focus, and Self-Consciousness in Socially Desirable Responding

Journal of Personality and Social Psychology, April 2009, vol. 96, n° 4, pp 870-882, (in coll. with A. LALWANI, C. Y. CHIU)

Books

Chapters in edited books

Proceedings

Working papers

Scientific articles

COVID-19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Journal of Consumer Psychology, April 2022, vol. 32, n° 2, pp 316-325, (in coll. with A. MECIT, T. LOWREY)

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Journal of Personality and Social Psychology, September 2022, vol. 123, n° 3, pp 503-517, (in coll. with A. MECIT, T. LOWREY)

Psychological causes, correlates, and consequences of materialism

Consumer Psychology Review, January 2022, vol. 5, n° 1, pp 69-86, (in coll. with L. NGUYEN CHAPLIN, T. LOWREY)

Residential Mobility: Implications for Consumer Psychology

Journal of Consumer Psychology, July 2022, vol. 32, n° 3, pp 517-518,

Books

Chapters in edited books

Proceedings

Working papers

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Scientific Activities

Membership in Academic or Professional Organisation

  • President, Society for Consumer Psychology
  • Association for Consumer Research
  • American Academy of Advertising
  • International Communication Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology

Editorial activities

  • 2013 Guest Associate Editor, Journal of Marketing Research
  • 2012- Editorial Board Member, Journal of Consumer Research
  • 2011- Member, Journal of Consumer Research Policy Board (President, 2014; Vice President, 2014)
  • 2004-2008 Editorial Board Member, Journal of Broadcasting Electronic Media
  • 2003- Editorial Board Member, Journal of Consumer Psychology
  • 2003- Editorial Board Member, Journal of Communication
  • 2003- Editorial Board Member, Human Communication Research
  • 2003- Editorial Board Member, Communication Monographs
  • 2001-2007 Editorial Board Member, Media Psychology

    • Awards & honors

    • 2024 Society of Consumer Psychology (SCP) Fellow Award 2024