L. J. SHRUM

Professor

Marketing

shrum@hec.fr http://www.ljshrum.com
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Biography

L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and a M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at the University of Texas at San Antonio and at Rutgers University. He has also taught at the Wharton School at the University of Pennsylvania, has been a visiting scholar at Hong Kong University of Science and Technology, School of Business and Management, and has held visiting professor positions at the NYU Stern School of Business, Tulane University, HEC Paris, and University of Sydney.



L. J. Shrum is a consumer psychologist whose research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on how media information is used in the construction of values, attitudes and beliefs. His most recent research has focused on the multiples roles of the self in consumer judgment, particularly with respect to self-threat and its influence on materialism and conspicuous consumption. Other areas of research include psycholinguistics, and culture and its relation to consumer behavior. His research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research, and Public Opinion Quarterly, as well as numerous edited books. The second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, was published in 2012. His research has received a number of awards, including a Best Article Award from the Journal of Consumer Research (1997), finalist for Best Article Award from Journal of Consumer Research (1998), and honorable mention for the 1998 Ferber Award for best article based on a dissertation published in Journal of Consumer Research. He is past president of the Society for Consumer Psychology, and currently serves on the editorial review boards of Journal of Consumer Research, Journal of Consumer Psychology, and Media Psychology.

Scientific articles

Subjective Impressions of Minority Model Frequencies in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes

Journal of Consumer Psychology, January 2007, vol. 17, n° 1, pp 36-48, (in coll. with D. BRILEY, R. WYER)

The Implications of Survey Method for Measuring Cultivation Effects

Human Communication Research, January 2007, vol. 33, n° 1, pp 64-80,

Phonetic Symbolism and Brand Name Preference

Journal of Consumer Research, October 2007, vol. 34, n° 3, pp 406-414, (in coll. with Tina LOWREY)

Television’s Cultivation of Material Values

Journal of Consumer Research, february, 3 2005, vol. 32, n° 3, pp 473-479, (in coll. with J. BURROUGHS, A. RINDFLEISCH)

What Is Interactivity and Is It Always Such a Good Thing?: Implications of Definition, Person and Situation for the Influence of Interactivity on Advertising Effectiveness

Journal of Advertising, 2003, vol. 31, n° 4, pp 53-64, (in coll. with Y. LIU)

Media Exposure and the Accessibility of Social Information

Media Psychology, 2003, vol. 5, n° 3, pp 255-282, (in coll. with R. BUSSELLE)

The Relation Between Brand-Name Linguistic Characteristics and Brand-Name Memory

Journal of Advertising, 2003, vol. 32, n° 3, pp 7-17, (in coll. with T. LOWREY, T. DUBITSKY)

Processing Strategy Moderates the Cultivation Effect

Human Communication Research, 2001, vol. 27, pp 94-120,

The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior

Journal of Public Policy & Marketing, Spring 2001, vol. 20, pp 93-104, (in coll. with J. MCCARTY)

Mainstreaming, Resonance, and Impersonal Impact: Testing Moderators of the Cultivation Effect for Estimates of Crime Risk

Human Communication Research, 2001, vol. 27, pp 187-215, (in coll. with V. DARMANIN BISCHAK)

Books

Chapters in edited books

Proceedings

Working papers

Scientific articles

The Psychological Effects of Economic Inequality

Journal of Consumer Psychology, January 2022, vol. 32, n° 1, pp 145-145,

The psychological underpinnings of false beliefs: Construction, updating, prevention, and correction

Journal of Consumer Psychology, April 2022, vol. 32, n° 2, pp 357-358,

Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic

Frontiers in Psychology, February 2021, vol. 12, (in coll. with E. Fumagalli, M. B. Dolmatzian)

How does social distancing during COVID-19 affect negative moods and memory?

Memory, 2021, vol. 29, n° 1, pp 90-97, (in coll. with W. Zhang, F. Gao, J. Gross, H. Hayne)

Books

Chapters in edited books

Proceedings

Working papers

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Scientific Activities

Membership in Academic or Professional Organisation

  • President, Society for Consumer Psychology
  • Association for Consumer Research
  • American Academy of Advertising
  • International Communication Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology

Editorial activities

  • 2013 Guest Associate Editor, Journal of Marketing Research
  • 2012- Editorial Board Member, Journal of Consumer Research
  • 2011- Member, Journal of Consumer Research Policy Board (President, 2014; Vice President, 2014)
  • 2004-2008 Editorial Board Member, Journal of Broadcasting Electronic Media
  • 2003- Editorial Board Member, Journal of Consumer Psychology
  • 2003- Editorial Board Member, Journal of Communication
  • 2003- Editorial Board Member, Human Communication Research
  • 2003- Editorial Board Member, Communication Monographs
  • 2001-2007 Editorial Board Member, Media Psychology

    • Awards & honors

    • 2024 Society of Consumer Psychology (SCP) Fellow Award 2024