L. J. SHRUM

Professor

Marketing

shrum@hec.fr http://www.ljshrum.com
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Biography

L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and a M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at the University of Texas at San Antonio and at Rutgers University. He has also taught at the Wharton School at the University of Pennsylvania, has been a visiting scholar at Hong Kong University of Science and Technology, School of Business and Management, and has held visiting professor positions at the NYU Stern School of Business, Tulane University, HEC Paris, and University of Sydney.



L. J. Shrum is a consumer psychologist whose research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on how media information is used in the construction of values, attitudes and beliefs. His most recent research has focused on the multiples roles of the self in consumer judgment, particularly with respect to self-threat and its influence on materialism and conspicuous consumption. Other areas of research include psycholinguistics, and culture and its relation to consumer behavior. His research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research, and Public Opinion Quarterly, as well as numerous edited books. The second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, was published in 2012. His research has received a number of awards, including a Best Article Award from the Journal of Consumer Research (1997), finalist for Best Article Award from Journal of Consumer Research (1998), and honorable mention for the 1998 Ferber Award for best article based on a dissertation published in Journal of Consumer Research. He is past president of the Society for Consumer Psychology, and currently serves on the editorial review boards of Journal of Consumer Research, Journal of Consumer Psychology, and Media Psychology.

Scientific articles

How does social distancing during COVID-19 affect negative moods and memory?

Memory, 2021, vol. 29, n° 1, pp 90-97, (in coll. with W. Zhang, F. Gao, J. Gross, H. Hayne)

Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of Marketing, November 2021, vol. 85, n° 6, pp 101-117, (in coll. with R. Pogacar, J. Angle, T. LOWREY, F. R. Kardes)

Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind

International Journal of Research in Marketing, Septembre 2020, vol. 37, n° 3, pp 572-586, (in coll. with L. N. CHAPLIN, T. LOWREY, A. A. RUVIO, K. D. VOHS)

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair

Journal of Consumer Research, June 2019, vol. 46, n° 1, pp 119-139, (in coll. with N. RUSTAGI)

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of Consumer Psychology, October 2018, vol. 28, n° 4, pp 689-711, (in coll. with R. POGACAR, T. LOWREY)

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism

Journal of Business Ethics, July 2018, vol. 150, n° 4, pp 1173-1186, (in coll. with E. GENTINA, T. LOWREY, S. VITELL, G. ROSE)

The Role of Cultural Communication Norms in Social Exclusion Effects

Journal of Consumer Psychology, January 2017, vol. 27, n° 1, pp 108-116, (in coll. with J. LEE, Y. YI)

Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers

Journal of Business Research, february, 3 2016, vol. 69, n° 12, pp 5785-5792, (in coll. with E. GENTINA, T. LOWREY)

The Role of Comprehension Processes in Communication and Persuasion

Media Psychology, April 2015, vol. 18, n° 2, pp 163-195, (in coll. with R. S. WYER)

Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

Journal of Business Research, July 2014, vol. 67, n° 7, pp 1519-1521, (in coll. with L. WARLOP, D. MERUNKA, V. DE BARNIER)

Books

Chapters in edited books

Proceedings

The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading

Advances in Consumer Psychology , 2014 , Miami (S. ROCHE, T. LOWREY)

What's in a name ? sound symbolism of stock ticker symbols predict stock performance

Advances in Consumer Research , 2014 , 42 (S. ROCHE, T. LOWREY)

Working papers

Scientific articles

Men Engage in Self-Deceptive Enhancement Whereas Women Engage in Impression Management

Psychology and Marketing, July 2023, vol. 40, n° 7, pp 1405-1416, (in coll. with A. LALWANI, H. LEE, M. VISWANATHAN)

Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being

Journal of Macromarketing, December 2022, vol. 42, n° 4, pp 624-629, (in coll. with S. Kim, K. Park)

Cause-Related Marketing of Luxury Brands: Nudging Materialists to Act Prosocially

Psychology and Marketing, June 2022, vol. 39, n° 6, pp 1204-1217, (in coll. with K. SUKHYUN, K. PARK)

Consuming In Response to Loneliness: Bright Side and Dark Side Effects

Current Opinion in Psychology, August 2022, vol. 46, n° 101329, (in coll. with E. FUMAGALLI, T. LOWREY)

Books

Chapters in edited books

Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 235-243

Self-Threats and Consumption

The Routledge Companion To Identity And Consumption, Russell Belk, Ayalla R. Ruvio (Eds), Routledge, New York, 216-224

Proceedings

The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading

Advances in Consumer Psychology , 2014 , Miami (S. ROCHE, T. LOWREY)

What's in a name ? sound symbolism of stock ticker symbols predict stock performance

Advances in Consumer Research , 2014 , 42 (S. ROCHE, T. LOWREY)

Working papers

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Scientific Activities

Membership in Academic or Professional Organisation

  • President, Society for Consumer Psychology
  • Association for Consumer Research
  • American Academy of Advertising
  • International Communication Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology

Editorial activities

  • 2013 Guest Associate Editor, Journal of Marketing Research
  • 2012- Editorial Board Member, Journal of Consumer Research
  • 2011- Member, Journal of Consumer Research Policy Board (President, 2014; Vice President, 2014)
  • 2004-2008 Editorial Board Member, Journal of Broadcasting Electronic Media
  • 2003- Editorial Board Member, Journal of Consumer Psychology
  • 2003- Editorial Board Member, Journal of Communication
  • 2003- Editorial Board Member, Human Communication Research
  • 2003- Editorial Board Member, Communication Monographs
  • 2001-2007 Editorial Board Member, Media Psychology

    • Awards & honors

    • 2024 Society of Consumer Psychology (SCP) Fellow Award 2024