L. J. SHRUM

Professor

Marketing

shrum@hec.fr http://www.ljshrum.com
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Biography

L. J. Shrum is Professor of Marketing at HEC Paris. He holds a Ph.D. in Communications and a M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at the University of Texas at San Antonio and at Rutgers University. He has also taught at the Wharton School at the University of Pennsylvania, has been a visiting scholar at Hong Kong University of Science and Technology, School of Business and Management, and has held visiting professor positions at the NYU Stern School of Business, Tulane University, HEC Paris, and University of Sydney.



L. J. Shrum is a consumer psychologist whose research applies social cognition concepts to understand the determinants of consumer judgments. He has written extensively on how media information is used in the construction of values, attitudes and beliefs. His most recent research has focused on the multiples roles of the self in consumer judgment, particularly with respect to self-threat and its influence on materialism and conspicuous consumption. Other areas of research include psycholinguistics, and culture and its relation to consumer behavior. His research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Human Communication Research, and Public Opinion Quarterly, as well as numerous edited books. The second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, was published in 2012. His research has received a number of awards, including a Best Article Award from the Journal of Consumer Research (1997), finalist for Best Article Award from Journal of Consumer Research (1998), and honorable mention for the 1998 Ferber Award for best article based on a dissertation published in Journal of Consumer Research. He is past president of the Society for Consumer Psychology, and currently serves on the editorial review boards of Journal of Consumer Research, Journal of Consumer Psychology, and Media Psychology.

Scientific articles

The Psychological Effects of Economic Inequality

Journal of Consumer Psychology, January 2022, vol. 32, n° 1, pp 145-145,

Psychological causes, correlates, and consequences of materialism

Consumer Psychology Review, January 2022, vol. 5, n° 1, pp 69-86, (in coll. with L. NGUYEN CHAPLIN, T. LOWREY)

COVID-19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Journal of Consumer Psychology, April 2022, vol. 32, n° 2, pp 316-325, (in coll. with A. MECIT, T. LOWREY)

Cause-Related Marketing of Luxury Brands: Nudging Materialists to Act Prosocially

Psychology and Marketing, June 2022, vol. 39, n° 6, pp 1204-1217, (in coll. with K. SUKHYUN, K. PARK)

The psychological underpinnings of false beliefs: Construction, updating, prevention, and correction

Journal of Consumer Psychology, April 2022, vol. 32, n° 2, pp 357-358,

Residential Mobility: Implications for Consumer Psychology

Journal of Consumer Psychology, July 2022, vol. 32, n° 3, pp 517-518,

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Journal of Personality and Social Psychology, September 2022, vol. 123, n° 3, pp 503-517, (in coll. with A. MECIT, T. LOWREY)

Consuming In Response to Loneliness: Bright Side and Dark Side Effects

Current Opinion in Psychology, August 2022, vol. 46, n° 101329, (in coll. with E. FUMAGALLI, T. LOWREY)

Centennials, FOMO, and Loneliness: An Investigation of the Impact of Social Networking and Messaging/VoIP Apps Usage During the Initial Stage of the Coronavirus Pandemic

Frontiers in Psychology, February 2021, vol. 12, (in coll. with E. Fumagalli, M. B. Dolmatzian)

The Cultivation of Parent and Child Materialism: A Parent-Child Dyadic Study

Human Communication Research, July 2021, vol. 47, n° 3, pp 284-308, (in coll. with C. A. RUSSEL)

Books

Chapters in edited books

Proceedings

The Role of Cultural Communication Norms in Social Exclusion Effects

AMA Winter Educators' Conference Proceedings , 2016 , Chicago , 27 , - (Lee JAEHOON, Li YOUJAE)

The Role of Assimilation and Individuation in Teen Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2015 Global Fashion Management Conference at Florence Proceedings , 2015 , Florence (S. GENTINA, T. LOWREY)

Consumer Judgments as a Function of Social Class

Advances in Consumer Research , 2014 , 41 (T. LOWREY, J. LEE)

Cultural influence on conspicuous consumption and pro-social behavior in response to social exclusion and the role of communicaiton norms

Advances in Consumer Research , 2014 , 42 (J. LEE, Y. YI)

Working papers

Scientific articles

Brands and Social Justice Movements: The Effects of True vs. Performative Allyship on Brand Evaluation

Journal of the Association for Consumer Research, January 2023, vol. 8, n° 1, pp 1-12, (in coll. with N. SPIELMANN, S. DOBSCHA)

Causes and consequences of missed opportunities for prosociality: Introduction to Research Dialogue

Journal of Consumer Psychology, January 2023, vol. 33, n° 1, pp 197-198,

Coping with loneliness through consumption

Journal of Consumer Psychology, April 2023, vol. 33, n° 2, pp 441-465, (in coll. with E. Fumagalli, T. LOWREY)

Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study

Journal of Consumer Psychology, July 2023, vol. 33, n° 3, pp 591-601, (in coll. with E. D. T. JASPERS, M. PANDELAERE, R. G. M. PIETERS)

Books

Chapters in edited books

Children’s materialism and identity development

Handbook Of Research On Identity Theory In Marketing, A. Reed and M. Forehand, Edward Elgar Publishing, 434-447

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

Cultivation Theory: Effects and Underlying Processes

The International Encyclopedia Of Media Effects, Patrick Rössler, Cynthia A. Hoffner, Liesbet van Zoonen, John Wiley & Sons US

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Proceedings

The Role of Cultural Communication Norms in Social Exclusion Effects

AMA Winter Educators' Conference Proceedings , 2016 , Chicago , 27 , - (Lee JAEHOON, Li YOUJAE)

The Role of Assimilation and Individuation in Teen Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2015 Global Fashion Management Conference at Florence Proceedings , 2015 , Florence (S. GENTINA, T. LOWREY)

Consumer Judgments as a Function of Social Class

Advances in Consumer Research , 2014 , 41 (T. LOWREY, J. LEE)

Cultural influence on conspicuous consumption and pro-social behavior in response to social exclusion and the role of communicaiton norms

Advances in Consumer Research , 2014 , 42 (J. LEE, Y. YI)

Working papers

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Cahier de Recherche du Groupe HEC , 2018

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair

Cahier de Recherche du Groupe HEC , 2018

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Cahier de Recherche du Groupe HEC , 2016

The Role of Cultural Communication Norms in Social Exclusion Effects

Cahier de Recherche du Groupe HEC , 2016

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Scientific Activities

Membership in Academic or Professional Organisation

  • President, Society for Consumer Psychology
  • Association for Consumer Research
  • American Academy of Advertising
  • International Communication Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology

Editorial activities

  • 2013 Guest Associate Editor, Journal of Marketing Research
  • 2012- Editorial Board Member, Journal of Consumer Research
  • 2011- Member, Journal of Consumer Research Policy Board (President, 2014; Vice President, 2014)
  • 2004-2008 Editorial Board Member, Journal of Broadcasting Electronic Media
  • 2003- Editorial Board Member, Journal of Consumer Psychology
  • 2003- Editorial Board Member, Journal of Communication
  • 2003- Editorial Board Member, Human Communication Research
  • 2003- Editorial Board Member, Communication Monographs
  • 2001-2007 Editorial Board Member, Media Psychology

    • Awards & honors

    • 2024 Society of Consumer Psychology (SCP) Fellow Award 2024