Students and Faculty
Digital Marketing Summer Program
51%
Women
57
Nationalities represented
55%
Student nationalities outside of Europe
22
Average age
48%
Post-bachelor's level
29%
Non-business background
Students
Constantly striving to bring you cutting edge content, this program builds on the success of the former Business & Climate Change summer program to meet the needs and demands of a rapidly changing business environment.
I wholeheartedly recommend this program to anyone at the intersection of business, policy, and environmental science.
Born in Iraq, with formative years in Jordan and the USA, I’ve always been intrigued by the crossroads of technology and global...
Summer School
Business & Climate Change*
What I appreciated most was the program's direct applicability to the real world. Dynamic exchanges and practical case studies allowed me to acquire skills that I now use daily in my career.
When I decided to join the summer program at HEC Paris, I...
Summer School
Business & Climate Change*
Joining the summer program ‘Business and Climate Change’ as a young professional has given me new knowledge and insights that are invaluable in my work.
I currently work as business developer in the Voluntary Carbon Market. Together with...
Summer School
Business & Climate Change
Climate change and sustainable development is one of the most pressing issues that the world faces today, and something that will underpin the progress of our societies going forward.
In this global context, the Business and Climate Change...
Summer School
Business & Climate Change
The HEC Paris 'Business and Climate Change' summer program left me feeling inspired, energized and ambitious.
As a Geography student, the financial aspect of this course has provided me with a more holistic understanding of the complexity of the...
Summer School
Business & Climate Change
Academic Team
Academic Director
Gachoucha Géraldine Kretz, Academic Director
Gachoucha G. Kretzis a marketing strategist with a strong expertise in brand management. She holds a Ph.D. in Marketing from HEC Paris, a Master's degree in Finance, a Master's degree in Corporate Communication and Change Management and a Master's degree in Marketing and Strategy. Before taking her Ph.D., she worked as a consultant at Arthur Andersen and as a marketing associate at TNS Kantar and L'Oréal Paris from leading companies will share their experiences and expertise on focus areas (e.g. digital advertising; influence marketing).
At HEC Paris, Professor Kretz serves as Academic Director of the Marketing Master’s Degree and is the L’Oréal Chair for “Consumer-driven Innovation and Entrepreneurship” Executive Director. Professor Kretz’s research and case study interests revolve around offline and online strategic brand management applied to fashion, luxury and beauty and (online) influence management. Professor Kretz received the Vernimmen Best Teacher Award in 2018.