Master in Marketing Master in Marketing
#1 Master in Marketing Worldwide
Pioneer the marketing of the future, become an expert in strategic thinking and disruptive management to tackle digital innovation and sustainable transition, and develop both an entrepreneurial and product-led growth mindset.
Take the next step
KEY FACTS
#1
Master in Marketing
QS rankings 2025
96%
Found employment within 3 months
98%
Graduation Rate
€50K
Average Starting Salary
60%
in International Jobs
77%
International Students
Source : 2022 Graduation survey & Admission Statistics 2023 intake
Why join the Master in Marketing?
Get the #1 worldwide education in Marketing
From design-thinking and product development to data-driven analysis and decision-making, innovative business models, neurosciences, Marketing 4.0 or Sustainability-driven Marketing, capitalize on the latest knowledge in marketing.
Choose your track: Consumer and Luxury or Product and Tech
Tailor the program to your professional ambitions. Whether you're drawn to the intricacies of consumer behavior and retail strategies, or aspire to lead product development, and customer-centric growth in tech, we’ve got you covered.
Join the next generation of marketing leaders
Benefit from a perfect balance between theory and hands-on application. Master the frameworks and tools to innovate, pioneer new markets, develop innovative business models and leverage the digital, technological and sustainable disruptions.
Access to the industry’s top players
Students work on a number of real-life business cases with leading partner companies (e.g. L’Oréal, Danone, LVMH, Procter and Gamble, BCG, McKinsey, GS1, Google , DDB …) in an international environment.
Launch your startup company
You can become both marketing experts and entrepreneurs by joining the HEC Startup launchpad and follow dedicated courses in entrepreneurship along with the marketing curriculum.
Intensive career coaching
HEC Paris offers world-class career guidance through numerous workshops, mock interviews, and networking events.
THE MASTER IN MARKETING EXPERIENCE
Discover the program through our videos: the Program Hack with the Academic Director for a quick overview, an interview with a student from the program and an interview with an alumna “Made in HEC”.
A WORLD-LEADING PROGRAM
Ranked #1 out of 93 other global Master in Marketing (2025, QS ranking), HEC Paris upholds its reputation as the top global Master’s program in Marketing. Perfect scores in Employability and Alumni Outcomes are testimony of this course’s ability to provide graduates with solid results in the ever-evolving world of marketing.
