Marc Vanhuele

Professor

Marketing

Marc Vanhuele's research focuses on two fields: how customers treat price information and how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mindset.

vanhuele@hec.fr

Latest articles

Marketing

August 30th, 2023

How Advertising Influences How We Think About Brands, Step by Step

How consumer mindset metrics such as level of brand awareness, experience with the brand, and desire to purchase can be used to guide advertising...

By Marc Vanhuele

Marketing

April 03rd, 2023

How Consumers Read and Memorize a Price

Researchers in Marketing Gilles Laurent of ESSEC Business School and Marc Vanhuele of HEC Paris study how consumers read and assimilate prices while...

By Marc Vanhuele

man reading a price in a supermarket - thumbnail

Embracing digital in business education

July 04th, 2019

Embracing Digital Innovation in Business Education - The HEC Paris Experience

Digital technology has dramatically changed learning over the past decade. With the internet, information on any topic is readily available at our...

By Marc Vanhuele

Reinventing Business Education

February 25th, 2019

Reinventing Business Education

Editorial by Marc Vanhuele, Professor of Marketing and Associate Dean. We live in a world of constant transformation. The role of research and education...

By Marc Vanhuele

Business Education Innovation In Depth - vignette

Insights @HECParis School of #Management

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Marc Vanhuele

Latest articles

How Advertising Influences How We Think About Brands, Step by Step

How Consumers Read and Memorize a Price

Embracing Digital Innovation in Business Education - The HEC Paris Experience

Reinventing Business Education

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