Tina M. Lowrey

Professor

Marketing

Tina Lowrey’s research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications.

lowrey@hec.fr

Website

Latest articles

Marketing

May 16th, 2024

Adolescence and Social Media: the Slippery Sands of Research on a Global Phenomenon

2024 marks 20 years since the birth of social media. Since then, it has become a major communication force in the lives of teenagers - a 2024 Pew survey...

By Tina M. Lowrey, L. J. Shrum

Marketing

May 12th, 2021

How Brands Can Fight Gender Stereotypes in Ads

Men and women value a product differently depending on whether it has a male or female brand representation — think Mr. Clean or Betty Crocker...

By Tina M. Lowrey

Marketing

December 14th, 2020

5 minutes

Why Experiences Might Make Better Gifts for Older Children

What should we get for our kids this holiday season? As children get older, giving them something they can experience (live through) instead of material...

By Tina M. Lowrey, L. J. Shrum

kid and grand dad playing- Dusko-AdobeStock

Marketing

January 10th, 2019

Understanding the Language of Persuasion

Successful marketing and advertising rely on the effective use of persuasive language. Researchers provide an easy-to-use framework to help marketers and...

By Tina M. Lowrey, L. J. Shrum

Marketing

June 15th, 2015

The Role of Gifts in Reestablishing Personal and Social Identity

Birthday presents and other loving offerings typically help maintain relationships between friends, relatives and lovers in the Western world. An unusual...

By Tina M. Lowrey

The role of gifts in reestablishing personal and social identity by Tina Lowrey ©Fotolia

Marketing

September 21st, 2017

Sharing Possessions Helps Counteract Loneliness

Loneliness and materialism are linked. In a recent study, Elodie Gentina, L.J. Shrum and Tina Lowrey investigate the materialistic coping strategies that...

By Tina M. Lowrey, L. J. Shrum

Sharing possessions helps counteract loneliness - ©Adobestock_Rawpixel

Insights @HECParis School of #Management

Support Research

Our articles are produced thanks to our reader's support

Give

Tina M. Lowrey

Latest articles

Adolescence and Social Media: the Slippery Sands of Research on a Global Phenomenon

How Brands Can Fight Gender Stereotypes in Ads

Why Experiences Might Make Better Gifts for Older Children

Understanding the Language of Persuasion

The Role of Gifts in Reestablishing Personal and Social Identity

Sharing Possessions Helps Counteract Loneliness

Newsletter knowledge

follow us

Support Research