Jean-Noël Kapferer

Emeritus Professor

Marketing

Jean-Noël Kapferer is a world reputed expert on brands. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and on prestige and luxury management. He is currently Advisor to the President of INSEEC U.

kapferer@hec.fr

Jean-Noel Kapferer HEC

Latest articles

September 07th, 2020

Sustainable Luxuries? Millennials are Skeptical – Yet They Buy

All companies have jumped on the sustainability bandwagon, if not out of genuine concern for the environment, at least because the new generation of...

By Anne Michaut, Jean-Noël Kapferer

Pink linen dress on a beige chair - Iuliia on Adobe Stock

Fashion and Luxury Management

March 07th, 2019

Why Many Luxury Leaders Prefer not to Use the Word Luxury

Luxury is a three faceted word. It refers first to a concept, very subjective thus always hotly debated. It is also a very lucrative macro-economic...

By Anne Michaut, Jean-Noël Kapferer

luxury vignette ©zera93-AdobeStock

November 15th, 2012

The Brand France, a source of great appeal

Should France abandon manufacturing in favor of becoming a service economy? “Such a policy in key sectors would signal the loss of our sovereignty and...

By Jean-Noël Kapferer

Fashion and Luxury Management

October 08th, 2014

When is a Vuitton not a Vuitton?

The purchasing of fake luxury goods has increased dramatically in recent years and counterfeiting now functions as a parallel market to the luxury...

By Anne Michaut, Jean-Noël Kapferer

when is a Vuitton not a Vuitton - gold chandelier

July 15th, 2015

What Does the Future Hold for Luxury?

Like other markets, the luxury sector must cope with the inexorable shift toward digitalization, the challenges of sustainable development, and an...

By Jean-Noël Kapferer

What does the future hold for luxury? by Jean-Noël Kapferer

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