Rodolphe Durand

Joly Family Professor of Purposeful Leadership

Strategy and Business Policy

Joly Family Professor of Purposeful Leadership at HEC Paris, founder of the Society & Organizations (S&O) Institute, and Academic Director of the S&O's Purpose Center, Rodolphe Durand’s primary research interests concern the sources of competitive advantage and the interplay between the cognitive and normative determinants of organizations’ performance. Why do organizations supersede rivals? Can new norms, interests, and behaviors (such as Corporate Social Responsibility and inclusive business) bring an advantage to firms and diffuse in markets? Should firms and organizations really innovate or rather conform to established logics to be successful?

durand@hec.fr

rodolphedurand.com

Latest articles

Strategy

February 23rd, 2024

Masterclass by Prof. Rodolphe Durand: How Purpose Drives Performance

Organizations which are driven by purpose only succeed when this purpose aligns itself authentically with operations and strategy. And company leaders...

By Rodolphe Durand

Strategy

February 07th, 2023

How Gender Diversity at Law Firms is Driven By Competition for Business

A new study of John Mawdsley and Rodolphe Durand of HEC Paris, and Lionel Paolella of the University of Cambridge, indicates that for U.S. law firms...

By John Mawdsley, Rodolphe Durand

Diversity & Inclusion

June 03rd, 2021

Including and Managing Diversity: Interview with Researchers

In this interview with Knowledge@HEC, a dozen of professors and Ph.D. students from HEC Paris share the key findings of their latest research on...

By Elena Lizunova, Denisa Mindruta, Roxana Barbulescu, Valérie Gauthier, Shaheena Janjuha-Jivraj (education Track - Doha Campus), Leandro Nardi, Marieke Huysentruyt, John Mawdsley, Rodolphe Durand, Bianca Crivellini Eger, Thomas Åstebro