Kristine de Valck

Associate Professor

Marketing

Kristine de Valck's research and teaching focus on how the Internet in general and social media in particular have changed consumer behavior, organizations, and marketing practice.

devalck@hec.fr

Latest articles

Marketing

October 14th, 2024

How Online Violence Grows Into Clan Abuse and Popular Justice

This summer’s eruption of violence in the UK has renewed searching questions on the role social media plays in our society. It has also accelerated calls...

By Kristine De Valck

professor kristine de Valck smiling in front of her bookshelf

Marketing

April 07th, 2020

What is the Role of Social Media During the COVID-19 Crisis?

Today, social media such as Twitter, Facebook and Instagram, have become primary sources of information. They are also vehicles for fake news and...

By Kristine De Valck

Marketing

January 24th, 2020

Electronic Word of Mouth: What Marketers Need to Know

When buying products, consumers often look at information written by other consumers on the internet. In other words, they turn to electronic word of...

By Kristine De Valck, Ana Babić Rosario

Marketing

June 12th, 2019

TV series consumption habits in the era of Netflix: How young adults embrace and protect themselves from ATAWAD TV watching

How do young adults feel about television streaming and how does this feeling affect their watching of television series? How do those consumers embrace...

By Kristine De Valck

Reinventing Business Education

February 26th, 2019

How HEC Paris Trains Future Professors to Design Effective Learning Situations

Kristine de Valck is Director of the HEC Paris PhD Program and Associate Professor of Marketing. Together with Digital Learning Project Manager, Caroline...

By Kristine De Valck

May 18th, 2015

“Law and order” in online communities

People join online communities of consumption (OCCs) because of a shared interest, but they do not always abide by group norms. Kristine De Valck and her...

By Kristine De Valck

Marketing

May 14th, 2013

Social Media: Effective Strategies to promote your brand - Insights by HEC professor Kristine De Valck

Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de...

By Kristine De Valck

Marketing

June 16th, 2016

How to Manage Electronic Word-of-Mouth To Boost Sales

In our connected world, hardly any consumer would imagine making a purchase, online or even offline, without first checking peer reviews. The effect of...

By Ana Babić Rosario, Kristine De Valck

How to manage electronic word of mouth to boost sales - ©Fotolia - mrswilkins

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Kristine de Valck

Latest articles

How Online Violence Grows Into Clan Abuse and Popular Justice

What is the Role of Social Media During the COVID-19 Crisis?

Electronic Word of Mouth: What Marketers Need to Know

TV series consumption habits in the era of Netflix: How young adults embrace and protect themselves from ATAWAD TV watching

How HEC Paris Trains Future Professors to Design Effective Learning Situations

“Law and order” in online communities

Social Media: Effective Strategies to promote your brand - Insights by HEC professor Kristine De Valck

How to Manage Electronic Word-of-Mouth To Boost Sales

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