Arnd VOMBERG

Associate Professor

Marketing

vomberg@hec.fr
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Biography

Arnd Vomberg joined the Marketing Department at the HEC Paris in the Fall of 2024 as an Associate Professor.

Arnd Vomberg's research falls into the area of marketing strategy and looks at three major changes that companies are currently undergoing: The ongoing digital transformation, the agility transformation, and the transition to a socially responsible marketing approach. For example, he is interested in algorithmic pricing and the impact of marketing on employees. The results of his research have been recognized and published in top-tier business research journals such as the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. He is co-editor of the Handbook of Market Research and several special issues of academic journals.

Arnd Vomberg earned a doctorate from the University of Mannheim (Germany). Prior to joining HEC Paris, he was an Associate Professor with Tenure at the University of Groningen (Netherlands) and the Professor of Digital Marketing and Marketing Transformation at the University of Mannheim.

Scientific articles

The loss of the marketing department’s influence: is it really happening? And why worry?

Journal of the Academy of Marketing Science, January 2015, vol. 43, n° 1, pp 1-13, (in coll. with C. Homburg, M. Enke, P. H. Grimm)

Books

Chapters in edited books

Scientific articles

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

Journal of Marketing, September 2020, vol. 84, n° 5, pp 117-136, (in coll. with C. Homburg, O. Gwinner)

Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications

Journal of Product Innovation Management, Mars 2019, vol. 36, n° 2, pp 172-195, (in coll. with R. L. Gruner, C. Homburg, B. A. Lukas)

The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

International Journal of Research in Marketing, December 2019, vol. 36, n° 4, pp 597-612, (in coll. with C. Homburg, K. Lauer)

Talented people and strong brands: The contribution of human capital and brand equity to firm value

Strategic Management Journal, December 2015, vol. 36, n° 13, pp 2122-2131, (in coll. with C. Homburg, T. Bornemann)

Books

Chapters in edited books

Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen

Handbuch Digitale Wirtschaft, Tobias Kollmann, Springer Fachmedien Wiesbaden, 653-677

Education

  • Doctorate, Business Administration, -, University of Mannheim - Germany

Academic appointments

Academic Responsibilities at HEC

  • 2024- Associate Professor, Marketing HEC Paris

External Academic Responsibilities

  • 2021-2021 Associate Professor University of Groningen
  • 2019-2021 Assistant Professor University of Groningen
  • 2018-2018 Visiting professor Columbia Business School
  • 2014-2018 Assistant Professor University of Mannheim

Scientific Activities

Membership in Academic or Professional Organisation

  • Member of the Association for Professors in Business Administration (VHB), American Marketing Association, and the European Marketing Association