Barbara STOTTINGER

With over 25 years of experience in academia and academic management, Dr. Barbara Stöttinger has built a distinguished career, most notably as Dean of WU Vienna’s Executive Academy over the past 9 years. In this role, she oversaw a diverse portfolio of post-experience education, including EMBA, LLM, specialized master’s programs, and the Executive Education division. Her longstanding track record as an executive educator in Marketing and International Marketing spans North America, Europe, and Asia, earning her several prestigious teaching awards in recognition of her excellence.

Dr. Stöttinger is driven by a profound passion for teaching and learning, firmly believing in the transformative power of knowledge and the importance of fostering a diverse network of curious minds to shape the future. Her leadership approach uniquely combines strategic thinking with operational execution, inspiring those around her while leading by example. Known for her solution-oriented mindset, she excels in identifying and nurturing individuals’ strengths, creating collaborative environments that promote high performance, even under pressure. Her unwavering commitment to her values provides clarity and direction, enabling her to effectively motivate teams and drive impactful outcomes.

Her research interests focus on international export and pricing issues, as well as international consumer behavior. Dr. Stöttinger‘s scholarly work has been published in well-established journals in the field, including the Journal of International Marketing, Business Horizons, International Business Review, Management International Review, Marketing Education Review, Psychology & Marketing, Journal of Consumer Behavior, and International Marketing Review. Additionally, she is a co-author of a widely used textbook on Global Marketing Management.