Biography
Craig L. Anderson is an Assistant Professor of Marketing at HEC Paris. He received his PhD from the University of California, Berkeley in Social Psychology and subsequently conducted research as the Postdoctoral Scholar in Marketing at the Olin Business School at Washington University in St. Louis.
His expertise is in affective science, that is, how people’s emotions and their attempts to regulate their emotions impact their behavior, choices, and relationships. He uses diverse methodologies in his research, including psychophysiology, neuroendocrinology, field studies, peer report, personality assessment, expressive behavior coding, daily diaries, and neurogenetics. His work has been published in top journals such as the Journal of Personality and Social Psychology, and the Journal of Experimental Psychology.
His current research interests include the impact of brand transgressions on consumer-brand relationships and sustainable consumer behavior. He also has a longstanding interest in the emotion of awe and is currently investigating how this emotion promotes the curiosity and well-being of consumers.
Scientific articles
Journal of Personality and Social Psychology, 2017, vol. 113, n° 2, pp 310-328, (in coll. with A. M. Gordon, J. E. Stellar, G. D. McNeil, D. Loew, D. Keltner)
Scientific articles
Journal of Experimental Psychology : General, July 2020, vol. 149, n° 7, pp 1398-1416, (in coll. with J. E. Stellar, A. Gatchpazian)
Self and Identity, 2020, vol. 19, n° 5, pp 590-612, (in coll. with S. Chen, Ö. Ayduk)
Journal of Personality and Social Psychology, 2018, vol. 114, n° 2, pp 258-269, (in coll. with J. E. Stellar, A. Gordon, P. K. Piff, G. D. McNeil, D. Keltner)
Emotion, December 2018, vol. 18, n° 8, pp 1195-1202, (in coll. with M. Monroy, D. Keltner)
Education
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Ph.D. in Social-Personality Psychology, University of California, Berkeley - USA
Academic appointments
Academic Responsibilities at HEC
- 2023- Assistant Professor, Marketing HEC Paris
- 2023- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris, GREGHEC HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Association for Consumer Research; Society for Consumer Psychology; Society for Judgement and Decision Making; Society for Personality and Social Psychology; Society for Affective Science