Tina LOWREY

Professeur

Marketing

Membre du Comité pédagogique
lowrey@hec.fr http://www.tinamlowrey.com
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Biographie

Tina M. Lowrey est professeur de marketing à HEC Paris. Elle est titulaire d'un doctorat en communication et d'un master de publicité de l'Université de l'Illinois à Urbana-Champaign, ainsi que d'une licence en finance de l'Université de Houston. Avant de rejoindre HEC Paris, elle a enseigné à l'Université du Texas à San Antonio et à l'Université Rider. Elle a également enseigné à la Wharton School de l'Université de Pennsylvanie et occupé le poste de professeur invité à NYU Stern School of Business, l'Université Tulane, ESCP et l'Université de Sydney.

Les intérêts de recherche de Tina portent sur la compréhension du symbolisme des marques par les enfants, la pratique et les rituels de don, et l'application de la théorie psycholinguistique à la communication marketing. Ses recherches ont été publiées dans un grand nombre de revues, y compris Journal of Consumer Research, Journal of Consumer Psychology et Journal of Advertising, ainsi que dans de nombreux ouvrages publiés. Elle a elle-même publié trois ouvrages, notamment Brick & Mortar Shopping in the 21st Century en 2008 (Erlbaum) et Psycholinguistic Phenomena in Marketing Communications (Erlbaum) en 2007.
Tina M.Lowrey siège au conseil de rédaction de Journal of Consumer Psychology, de Journal of Advertising, et de Media Psychology.

Articles scientifiques

Can the youth materialism scale be used across different countries and cultures?

International Journal of Market Research, 5 mai 2021, vol. 63, n° 3, pp 317-334, (in coll. with A. M. Zawadzka, A. Nairn, L. Hudders, A. Bakir, A. Rogers, V. Cauberghe, E. Gentina, H. LI, F. Spotswood)

Nonmonetary and nonreciprocal freecycling: Motivations for participating in online alternative giving communities

Journal of Consumer Behaviour, juillet-août 2020, vol. 19, n° 4, pp 339-350, (in coll. with Fan Liu, Zachary Johnson, Carolyn Massiah)

Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind

International Journal of Research in Marketing, septembre 2020, vol. 37, n° 3, pp 572-586, (in coll. with L. N. CHAPLIN, A. A. RUVIO, L. SHRUM, K. D. VOHS)

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Journal of Consumer Psychology, octobre 2018, vol. 28, n° 4, pp 689-711, (in coll. with R. POGACAR, L. J. SHRUM)

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism

Journal of Business Ethics, juillet 2018, vol. 150, n° 4, pp 1173-1186, (in coll. with E. GENTINA, L. SHRUM, S. VITELL, G. ROSE)

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Marketing Letters, 3 février 2017, vol. 28, n° 4, pp 565–577, (in coll. with S. M. BAXTER, M. ILICIC, A. KULCZYNSKI)

Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation

Journal of Business Research, mars 2016, vol. 69, n° 3, pp 1182–1189, (in coll. with A. KRONROD)

Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers

Journal of Business Research, 3 février 2016, vol. 69, n° 12, pp 5785-5792, (in coll. with E. GENTINA, L. SHRUM)

Communicating product size using sound and shape symbolism

Journal of Product and Brand Management, 2015, vol. 24, n° 5, pp 472-480, (in coll. with S. BAXTER, J. ILICIC, A. KULCZYNSKI)

Identity-Based Motivations and Anticipated Reckoning: Contributions to Gift-Giving Theory from an Identity-Stripping Context

Journal of Consumer Psychology, juillet 2015, vol. 25, n° 3, pp 431-448, (in coll. with J. G. KLEIN, C. C. OTNES)

Ouvrages

Chapitres d'ouvrages

Actes de conférence

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

The Role of Assimilation and Individuation in Teen Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2015 Global Fashion Management Conference at Florence Proceedings , 2015 , Florence (S. GENTINA, L. SHRUM)

Consumer Judgments as a Function of Social Class

Advances in Consumer Research , 2014 , 41 (J. LEE, L. SHRUM)

The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading

Advances in Consumer Psychology , 2014 , Miami (L. SHRUM, S. ROCHE)

Cahiers de recherche

Articles scientifiques

COVID-19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Journal of Consumer Psychology, avril 2022, vol. 32, n° 2, pp 316-325, (in coll. with A. MECIT, L. J. SHRUM)

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

Journal of Personality and Social Psychology, septembre 2022, vol. 123, n° 3, pp 503-517, (in coll. with A. MECIT, L. J. SHRUM)

Psychological causes, correlates, and consequences of materialism

Consumer Psychology Review, janvier 2022, vol. 5, n° 1, pp 69-86, (in coll. with L. J. SHRUM, L. NGUYEN CHAPLIN)

The Effect of Altruistic Gift Giving on Self-Indulgence in Affordable Luxury

Journal of Business Research, juillet 2022, vol. 146, pp 84-94, (in coll. with N. CHEN, F. E. PETERSEN)

Ouvrages

Psycholinguistic Phenomena in Marketing Communications

Psychology Press

Contemporary Consumption Rituals

Psychology Press (in coll. with C. C. Otnes )

Chapitres d'ouvrages

Conducting International Consumer Research with Children: Challenges and Potential Solutions

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Influence of Marketing Language On Brand Attitudes and Choice

The Routledge Companion To Consumer Behavior, Michael R. Solomon, Tina M. Lowrey, Routledge, London

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Preface

Latin American Advances In Consumer Research, E. Gonzalez, T. M. Lowrey, Association for Consumer Research, 3

Actes de conférence

You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

2018 Association for Consumer Research conference , 2018 , Dallas, Texas (A. MECIT, L. SHRUM)

The Role of Assimilation and Individuation in Teen Attitudes toward Luxury Fashion Brands: A Cross-Cultural Study

2015 Global Fashion Management Conference at Florence Proceedings , 2015 , Florence (S. GENTINA, L. SHRUM)

Consumer Judgments as a Function of Social Class

Advances in Consumer Research , 2014 , 41 (J. LEE, L. SHRUM)

The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading

Advances in Consumer Psychology , 2014 , Miami (L. SHRUM, S. ROCHE)

Cahiers de recherche

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Cahier de Recherche du Groupe HEC , 2016

Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation

Cahier de Recherche du Groupe HEC , 2015

Formation

  • Ph.D., University of Illinois at Urbana-Champaign - Etats-Unis
  • M. S., University of Illinois at Urbana-Champaign - Etats-Unis
  • B.B.A., University of Houston - Etats-Unis

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • Membre, American Academy of Advertising
  • Membre, Association for Consumer Research
  • Membre, Society for Consumer Psychology (APA - Division 23)

Activités scientifiques

  • mars 2023- Présidente de l'Association for Consumer Research (ACR)
  • 2013- Guest Associate Editor, Sage Open
  • 2002- Guest Editor, Special Issue "Psychology, Marketing & Psycholinguistics", Psychology & Marketing, 19 (7-8)
  • FWO-Expert Panel G&M2: Economics, Business Economics, and Management
  • Membre, Editorial Review Board, Journal of Advertising (Outstanding Review Awards, 2006 & 2010)
  • Membre, Editorial Review Board, Journal of Consumer Psychology
  • Membre, Editorial Review Board, Media Psychology
  • Membre, Editorial Review Board, Psychology & Marketing

    • Conference organisation

  • 2015- Co-Chair, European Marketing Academy conference, Consumer Behavior track, Leuven
  • 2014- Co-Chair, 2014 Latin American Association for Consumer Research conference, Guadalajara
  • 2013- Co-Chair, 2013 Transformative Consumer Research conference (Materialism Track), Lille